University: University of Alexandria

Faculty: Faculty of Arts

Department: Department of Greek and Roman Archaeology and Studies, Museum Studies Program, MA

Course Description

 

1. Basic Information

Course code:

Course Title: : Museums and Tourism

Academic Program: Museum Studies Program, MA in Museum Studies

Course Type:          Compulsory                                                    Elective

Hours/week: 2     theoretical:  1      practical:  2

Credit Hours: 2

2.Course Aims

This course aims to:

1-     Present the concept of tourism, its history and development.

2-     Explainthe economic, social, cultural and environmental benefits of tourism.

3-     Clarify the types of tourism focusing on cultural and heritage tourism.

4-     Explain the role of museums in heritage tourism as tourist attractions.

5-     Present successful experiences of different countries in heritage tourism

3. Intended Learning Outcomes

a. Knowledge and Understanding

By the end of the course the student will be able to:

1-     Mention the history of tourism through ages.

2-     Define the concept of tourism,its related services and types of tourism.

3-     Enumerate the benefits of tourism to individuals, societies and countries.

4-     Enumerate the local and international tourism and heritage organizations.

5-     Define cultural and heritage tourism and related organizations.

6-     Understand the importance of museums for heritage tourism.

b. Intellectual Skills

1-     Analyze the various benefits of tourism.

2-     Understand the role of organizations related to tourism and heritage.

3-     Analyze the role of museums in heritage tourism.

4-     Compare successful experiences of heritage tourism in various countries.

c. Professional Skills

1. Apply the benefits of tourism on Egypt

2. Design a chart of tourism organizations.

3. Write a proposal for using tangible/ intangible heritage to attract tourists.

d. General & Transferable skills

1. Use the internet to collect data, case studies and successful experiences oftourism in various countries.

2. Work in groups and share knowledge.

3. Participate in oral discussions.

4. Give a presentation on a research he made.

4. Course Contents

Topics covered by this course include:

-        History of Tourism

-        Concept of tourism

-        International, regional and local tourism organizations

-        Transportation, hospitality and related services

-        Benefits of tourism: economic and

-        Benefits of tourism: socio-cultural and environmental

-        Motivations for travel and types of tourism

-        Cultural tourism

-        Heritage tourism

-        International organizations of heritage

-        Museums as repositories of tangible and intangible heritage

-        Successful experiences in heritage tourism

-        Future of tourism

5. Teaching and Learning Methods

-         Lectures

-        Analyzing case studies

-        Discussions

-        Individual activities

-        Group researches and presentations

6. Teaching and Learning Methods for Students of Limited Capabilities

-        Lectures

-        Analyzing case studies

-        5-10 m. revision of previous topics in the beginning of each lecture.

-        Discussions

-        Individual activities

-        Group researches and presentations

-        Distributing hand outs of lecture content at the end of each lecture.

7. Students Assessment

a. Assessment methods

 

b. Assessment schedule and weight

Assessment

week

% of total mark

Write a report about benefits of tourism in Egypt

5-6

5%

Design a chart about tourism organizations

3

5%

Quiz

7

15%

Prepare a proposal for using a tangible/ intangible heritage to attract tourists and present it

12

15%

Final Exam

15

60%

8. List of References

a. Core readings:

-        Charles R. Goeldner and J.R. Brent Ritchie, Tourism Principles, Practices, Philosophies, 10th edition, USA, 2006.

-        ICOM, Museums, heritage and cultural tourism, Trujillo, Peru-La Paz, Bolivia, 21-27 May 2000. - Paris : ICOM, 2000

-        Yani Herreman, “Museums and tourism, culture and consumption”, Museum International, vol.50, n. 3, UNESCO, Paris, 1998.

b. Suggested readings:

-        Daniela Angelina Jelincic, Culture: a driving force for urban tourism: application of experiences to countries in transition / Institute for International Relations (Croatia). - Zagreb: Institute for International Relations,2002.

-        Bob McKercher&Hilary Ducros, Cultural tourism: the partnership between tourism and cultural heritage management. – London : Routledge, 2002

-        OECD, The impact of culture on tourism. – Paris : OECD, 2009

-        Mike Robinson &Phil Long, Tourism and heritage relationships. – Sunderland: Business Education Publishers, 2000.

-        Priscilla Boniface & Peter J. Fowler, Heritage and tourism in the 'Global Village'. – London : Routledge, 1993.

-        Andrea Haussmann, “Cultural tourism : Marketing challenges and opportunities for German cultural heritage”. – In : International Journal of Heritage Studies, London, Routledge, v. 13, n° 2, March 2007.

c. Periodicals, websites, etc.

-        Marie-Francoise Lanfant, “Tourism in the process of internationalization”. – In : International Social Sciences Journal, Vol. 17, No. 1, 1980, p. 14-43.

-        Chris Rojek& John Urry(eds.),Touring cultures: transformations of travel and theory. – London :Routledge, 1997.

-        HerveBarre , "Cultural tourism and sustainable development". – In : Museum international, Paris, UNESCO,Nos. 213-214, 2002, p. 126-130, ill.

-        IstvanBerta , “Museums and tourism”. – In : Museum, Paris, UNESCO, v. 35, n° 4, 1983, p. 241-248.

-        Barry Lord, Cultural tourism and museums. – Seoul, 2002.

http://www.linkbc.ca/torc/downs1/Artcl_CltTourismMSeoulKorea_2002.pdf

-        Visit Britain, Culture and Heritage Topic Profile (February 2010):

http://www.visitbritain.org/Images/Culture%20%26%20Heritage%20Topic%20Profile%20Full_tcm139  184566.pdf

9. Course Matrix for Achievement of Intended Learning Outcomes

Topic

week

Knowledge & Understanding

Intellectual Skills

Professional Skills

General & Transferable Skills

History of Tourism

1

a-1

 

 

 

Concept of tourism

2

a-2

 

 

 

International, regional and local tourism organizations

3

a-4

 

c-2

d-1

Transportation, hospitality and related services

4

 

 

 

d-2

Benefits of tourism: economic

5

a-3

b-1

c-1

d-3

Benefits of tourism: social, cultural and enviromental

6

a-3

b-1

c-1

d-3

Midterm exam

7

a-1  a-2  a-3

b-1 

 

 

Motivations for travel and types of tourism

8

a-2

 

 

d-1

Cultural tourism

9

a-5

 

c-3

d-2

Heritage tourism

10

a-5

b-3

c-3

d-2

International organizations of heritage

11

a-4

b-2

 

d-1

Museums as repositories of tangible and intangible heritage

12

a-6

b-3

c-3

d-3

Successful experiences in heritage tourism

13

 

b-4

 

d-1

Future of tourism

14

 

b-4

 

d-4

Final Exam

15

a-1 a-2 a-3 a-4

b-1 b-2 b-3 b-4