University: University of Alexandria

Faculty: Faculty of Arts

Department: Department of Greek and Roman Archaeology and Studies, Museum Studies Program, Professional Diploma

Course Description


Basic Information

Course code:

Course Title: Principles of Tour Guiding

Academic Program: Museum Studies Program, Professional Diploma in Museum Studies

Course Type:          Compulsory                                                   Elective   

Hours/week: 4     theoretical:  2     practical:  4

Credit Hours: 4

1. Course Aims

This course aims to:

Team learners with the relevant knowledge, skills and competence to work effectively as a tour guide in Museums.

2. Intended Learning Outcomes

a. Knowledge and Understanding

After successful completion of this course, students will be able to:

1-     Identify responsibilities, personalities, and roles of a tour guide.

2-     Understand the law that regulates the profession

3-     Understand the new trends in tour guiding

b. Intellectual Skills

1-     Use strategies for managing group behavior.

2-     Discuss strategies for dealing with unexpected challenges

c. Professional Skills

1-     Apply tactics for smooth interaction with tourists (Time management, Group management, Communications)

2-     Present information in an interesting way

d. General & Transferable skills

1-     T Use and apply computer skills.

2-     Participate in finding answers

3-     Exchange knowledge and experiences through discussions

3. Course Contents

Topics covered by this course include:

-        Classification of tour guides

-        The roles of tour guide

-        Ethics of Tour guiding

-        Tour guiding and law

-        Quality service in Tour guiding

-        Qualifications needed to be a tour guide: core knowledge

-        Qualifications needed to be a tour guide: personal skills

-        Qualifications needed to be a tour guide: communication skills

-        Group Management: children – students – families – seniors. 

-        Dealing with unexpected challenges

-        Major trends in tour guiding

-        How to guide in a museum

-        Application in a museum

4. Teaching and Learning Methods

Lectures

Discussion

Assignments

Role-play

5. Teaching and Learning Methods for Students of Limited Capabilities

1-     Give 5 minutes as a summary for the last lecture

2-     Lectures

3-     Discussion

4-     Role-play

5-     Distributing the hand out of the lecture.

6. Students Assessment

a. Assessment methods

1-     Assignments / quizzes

2-     Written examination.

3-     Training

b. Assessment schedule and weight

Assessment

week

% of total mark

Assignments & quizzes

Throughout the term

20%

Midterm exam

7

10%

Training

14

10%

Final Exam

15

60%

7. List of References

a. Core readings:

  • Manning N., How to be a Tour Guide: The Essential Training Manual for Tour Managers and Tour Guides, 2017.

·        Tour Guiding; Course Guide Commonwealth of Learning (COLLEGE)  Virtual University for the Small States of the Commonwealth

·        Lansangan-Cruz Z., Principles and Ethics of Tour Guiding, 2008.

·        Weiler B., Tour guiding Research: Insight, Issues and Implications, 2014.

·        Kumar C., Tour guiding: a Training Manual “Professional approach of guiding’, 2016.

·        Collins V., Becoming a Tour guide: principles of Guiding and Site interpretation, 2000.

  • Buhalis, D., 2003, e-Tourism: Information Technology for strategic tourism management, Pearson.
  • Buhalis, D., A.M. Tjoa and J. Jafari 1998, Information and Communication Technologies in tourism, ENTER'98 Conference Proceedings, Istanbul, Springer-Verlag, Wien-New York.

b. Suggested readings:

·        Dictionary of Travel, Tourism and Hospitality, S. Medik, ed. Butterworth, 2003

  • A. Beaver, A Dictionary of Travel and Tourism Terminology,CABI, 2005

·        R. Harris and J. Howard, Dictionary of Travel, Tourism and Hospitality Terms, Hospitality Press, 1996.

c. Periodicals, websites, etc.

-        Sobeih, A. (2005), "Geographic Information Systems (GIS) in Egypt", in Willard, T. and Andjelkovik, M. (eds), A Developing Connection: Bridging the Policy Gap between the Information Society and Sustainable Development, IISD Publication center, pp: 185-210.

-        Mohamed, G.A.(2008). Egypt's image as a tourist destination - a perspective of foreign tourists. Tourismos, Vol. 3, No.1, pp.36-65.

-        H. Magdy (2016). Challenges affecting the quality service of the tour guide in Egypt. AlmaTourism, Vol. 7, No. 13, 107-116.

8. Course Matrix for Achievement of Intended Learning Outcomes

Topic

week

Knowledge & Understanding

Intellectual Skills

Professional Skills

General & Transferable Skills

Classification of tour guides

1

a-1

x

x

d-1, d-3

Roles &Ethics of Tour guide

2

a-1

x

x

d-1, d-3

Tour guiding & Law

3

a-2

x

x

d-1, d-3

Quality service in Tour guiding

4

a-1

 

 

d-1, d-3

Qualifications: core knowledge

5

a-1

x

c-1, c-2

d-1, d-3

Qualifications: personal skills

6

a-1

 

c-1, c-2

d-1, d-3

Qualifications: communication skills

7

a-1

x

c-1, c-2

d-1, d-3

Group management

8

a-1

b-1

c-1

d-1, d-3

Unexpected challenges: difficult questions

9

a-1

b-2

 

d-1, d-2, d-3

Unexpected challenges: late tourists & complaints

10

a-1

b-2

 

d-1, d-2, d-3

Unexpected challenges: handling emergencies

11

a-1

b-2

 

d-1, d-2, d-3

Major trends in Tour guiding

12

a-3

 

 

d-1, d-3

How to guide inside a Museum

13

 

 

c-1, c-2

d-1, d-2, d-3

Application in a Museum

14

 

 

c-1, c-2

 

Final Exam

15

a-1, a-2, a-3

B-1, b-2